Ideogram launches Ideogram Vector for native text-to-SVG and raster vectorisation

Ideogram has launched Ideogram Vector (ideogram-vector-1), a native vector generation model available in the Ideogram web app and through two v2 API endpoints: POST /v2/svg/generate/ideogram-vector-1 for text-to-vector generation and POST /v2/svg/vectorize/ideogram-vector-1 for converting raster images into editable SVGs.

How it works

Rather than generating a bitmap and running a post-hoc contour tracer, Ideogram Vector produces structured SVG markup with grouped layers, clean anchor paths, smooth multi-stop gradients and crisp lettering. Users can upload style references or character and object reference images (style_reference_images and reference_images), select LOW, MEDIUM or HIGH quality presets, and immediately recolour palettes, isolate path groups or resize artwork infinitely in the browser or tools such as Figma and Illustrator.

Key numbers

• Text-to-vector API price: $0.13 per SVG at Low quality, $0.16 at Medium and $0.20 at High ($0.32 per SVG when using image references).
• Image-to-vector API price: $0.10 per vectorised image.
• Web app plans: Free tier included with daily limits; Plus is $15 per month billed annually ($20 monthly) and Pro is $42 per month billed annually ($60 monthly).