CreativeRunwayConfirmed
Story 8 of 10 in the Monday 26 October editionRunway launches App Studio to build custom generative creative apps
Included across all paid plans, App Studio turns plain-language prompts or existing Runway Workflows into shareable video, image and audio apps built on a team’s Brand Kits.

Runway has launched App Studio, an environment inside Runway that builds custom creative applications from plain-language descriptions or converts an existing Runway Agent session or Workflow into a dedicated app in one click. App Studio writes, tests and deploys the application interface, connecting Runway’s generative image, video and audio models with a workspace’s Brand Kits, Assets and References while keeping the underlying code inspectable and versioned for rollbacks.
At launch on 26 October 2026, Runway shipped six built-in apps that teams can run directly or remix: Character Swap for recasting talent across regional spots, AutoComp for swapping products into footage with accurate labels, Product Portfolio for turning a single product photo into catalogue visuals, 3D Camera Control for staging shots in 3D space, Precise Edit for localized image retouching and Runway Pro for custom production pipelines. During early access, architecture firm KPF built an app that turns still design renderings and drawn camera paths into directed video.
App Studio is included on every paid Runway plan with no separate add-on fee. Building, hosting and running apps draw from existing workspace credit balances, while free-tier users can run built-in or shared apps on their own credits. Enterprise administrators can restrict model availability, disable public links and audit usage per app.
Sources
- PrimaryRunway News: Introducing Runway App Studiorunway.com
- On XRunway (@runwayml) on Xx.com
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