Adobe and Disney form strategic AI storytelling alliance around custom Firefly Foundry models

Adobe and The Walt Disney Company announced a multi-year alliance on 9 November 2026 to deploy Adobe Firefly Foundry, Creative Cloud and GenStudio across Disney’s film, television and marketing teams. Under the agreement, custom generative models trained on Disney’s characters and worlds remain strictly isolated to Disney’s internal production pipelines and are never pooled into public Firefly training sets. Neither company disclosed financial terms.